Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.
Content marketing works because it is about putting your business in the customers’ view at the right time. Do you get annoyed by advertising? If you’re like most people, you probably find advertising annoying some of the time, usually when it is excessive, in your face, and irrelevant.But advertising can also make you laugh – we all remember adverts we liked from our childhoods. Good advertising is good content marketing. Content marketing is about being there when your customers need you (or, more rightly, your product or service) or, if they don’t need you exactly, then at least entertain them.
The key ultimate goal of content marketing and other forms of marketing is to increase profit but the ways to do that have changed. The number of content formats people value has exploded. The days of using one channel to reach an audience are over.
Content marketing research is more than the generation of statistics for digital engagement & media placement
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience
Content marketing analytics module gives you robust, pre-configured dashboards that bring multiple streams of marketing data into one platform. Think of it as a visually pleasing, real-time presentation that tells the story of how your content is performing.